Custom Publishing Division

"65% of past clients use another agent because of your perceived
indifference! Send your clients something of VALUE."

Brian Buffini, Buffini & Company

 

 

5 Reasons Print is superior to Digital CRM’s

1. Higher deliverability:

· We all receive dozens of digital newsletters from various businesses.

· The amount of email newsletters has quadrupled in the past 5 years.

· Only 20% of digital newsletters are even opened and less are read.

 

2.  Delete, Delete, Delete:

· When you open your inbox is your goal is to delete ‘junk’ and ‘non-urgent’ emails?

· Do you have time to read all the digital newsletters you signed up for when you receive them?

· Be honest, what do you do with them, because that’s what someone else is doing with your newsletters?

 

3. Greater exposure: 

· The Print Measurement Bureau measures Readers Per Copy (RPC) and Reading Occasions (RO).

· Magazines average 3.8 Readers Per Copy (RPC) and 2 Reading Occasions (RO)

·  3.8 (RPC) x 2 (RO) x 6 issues  = 45.6 Reader Impressions per subscription per year.

 

4. Immediate attention:

· Mail is invited into a home/business more favourably than any other marketing medium.

· 88% of consumers bring in their mail on the day it's delivered.

· 77% of consumers sort through their mail immediately.

 

5. Greater perceived value:

· A magazine subscription has a higher perceived value than online material.

· Last time you received a card, did a physical card or an e-card have a higher impact?

· People simply do prefer the enduring, tactile aspect of paper.

 

 

Referrals and Lead Generation options

Customer Loyalty & Referrals

YOUR magazine mailed to your COI, family, prospects and past clients will generate loyalty and referrals.

 

Prospecting – waiting rooms

YOUR magazine mailed to your doctor, dentist, hairdresser, gym, golf course and lawyer will generate new business.

Magazines in waiting rooms have a shelf life of years and are seen by hundreds if not thousands of consumers.

 

Key Benefits

With YOUR name and number on the front cover you are going to get referrals and new business years from now.

Other mailings end up in the garbage seconds after delivery, magazines have shelf-life and pass-along readership.

 

New Agents (aka) The Compliments Program

NO contract

NO minimum

NO set-up fee

$3.33 (regular $4.99)

Your information is printed in

colour on the cover.

 

Thank client’s by name for their

business and referrals.

TIP! If you are adding over 50 records email sgriffin@homesandcottages.com

and we will upload your clients for you.

Top Agents (aka) The Celebrity Program

Program includes: Your picture & logo on the front cover + a back cover advert + two pages inside.

Click covers to enlarge

Client

7 YEARS

“I send Homes & Cottages to my clients and farming area. Homes & Cottages is an interesting read with editorial relevant to homeownership. I recommend it as part of any Realtor's keep in touch program.”

 

David Smeriglio,

Sutton Group Icon

 

 

Client

6 YEARS

 “I have been in the real estate industry for almost 25 years, and sending my copies of Homes & Cottages magazine to local businesses and clients has helped me acquire new referrals and secure more listings. I love the exposure.”

 

Pam Doak,

Exit Realty Advantage

 

 

 

 

Click covers to enlarge

Client

3 YEARS

“A day after mailing my first issue, I started hearing from clients.

 

This is the only advertising that produces these results. Although a little more expensive, it does bring business to the door.”

 

Joe Balan,

Financial Advisor,

The Co-operators

 

 

 

 

Client

5 YEARS

"I love handing out Homes & Cottages it gives me the extra boost of credibility, has a longer shelf life than a post card, and people enjoy receiving it rather than just putting

 it straight into the

recycling box.”

 

Andrew McKay,

RE/MAX

 

 

Sample back cover and inside pages

TIP! Use the back cover and inside pages to showcase your listings or lower your costs

 by inviting your home inspector or mortgage broker etc. to advertise in your magazine.

Let us feature YOU and your BUSINESS on the COVER! Grow Your Business! Acquire Easy Referrals!

Create an Unforgettable lasting impression! Effortlessly.

Teams

Program includes: Picture of your team on the cover + a back cover advert + two pages inside.

Click covers to enlarge

TIP! Each agent's full contact information is printed on the front cover of their client's copies

Client

8 YEARS

“Our clients love receiving Homes & Cottages. It’s a great way for us to show them our appreciation, and being completely customizable we get to add our own personal touch.”

 

TeamThiessen,

Re/Max Signature Properties

 

Sample back cover and inside pages

TIP! Use the back cover and inside pages to showcase your listings or lower your costs

 by inviting your home inspector or mortgage broker etc. to advertise in your magazine.

Let us feature YOU and your BUSINESS on the COVER! Grow Your Business! Acquire Easy Referrals!

Create an Unforgettable lasting impression! Effortlessly.

Franchisors/Home Improvement

Program includes: Your project & logo on the front cover + a back cover advert + two pages inside

TIP! Give franchisees or your dealers the marketing advantage of a corporately co-branded individually personalised home improvement magazine. At NO COST to you!

Click covers to enlarge

Client

4 YEARS

“What I like about the new SIT program is that it keeps my name in front of the buying public, and that translates into business for me. It’s so affordable, and yet so efficient, every broker should make it a part of their promotional strategy."

 

Irene Wilkinson,

The Mortgage Centre

TIP! Each dealers or franchisees full contact information is printed on the front cover of their client's copies.

Sample back cover and inside pages

TIP! We can mail YOUR magazine to selected industries to help you acquire more dealers or franchises. Editorial creates instant credibility and trustworthiness.

Let us feature YOU and your BUSINESS on the COVER! Grow Your Business! Acquire Easy Referrals!

Create an Unforgettable lasting impression! Effortlessly.

Frequently Asked Questions

Do I have to commit to all 6 issues?

You can cancel at any time. However, once you see the results that sending your clients something of

VALUE generates I am sure you won’t want to cancel.

 

Can you provide the graphic designer to layout my pages?

Yes but we prefer to receive final PDFs. The rate depends on the amount of time and changes required to layout your pages. The clearer you can send us the information the faster we can design your pages.

 

Do you offer design or review of existing websites?

Yes we offer a comprehensive, FREE detailed review of your existing website including mobile versions and Search Engine Optimization SEO.

 

What is the main benefit and reason I should send my clients a customized magazine?

Brian Buffini, Buffini & Company said it best…

"65% of past clients use another agent because of your perceived indifference!

Send your clients something of VALUE."

Don’t let this happen to you get the referrals and repeat business you deserve!

Rates/Dates/Specs

Issue 1

Issue 2

Issue 3

Issue 4

Issue 5

Issue 6

January 11

March 8

May 2

June 20

August 15

October 10

FRONT COVER

We require minimum 300 DPI prefer ¾ body shot.

Where possible we try to make it look like you are part of the picture.

 

BACK COVER

Allow 1.5 white strip across the top to print the mailing address

LIVE: 8.5" x 10.25"

TRIM: 9" x 10.75"

BLEED: 9.50" x 11.25"

 

INSIDE PAGES

Full pg.  9" x 10.75"

LIVE: 8.5" x 10.25"

BLEED: 9.50" x 11.25"

 

Half pg. 1/2 pg. 8" x 4.875"

1/4 pg.3.875" x 4.875"

BUSINESS CARD 3.5" x 1.85"

 

FTP Site

ftp.homesandcottages.com

User ID: uploads@homesandcottages.com

Password: media123

 

MATERIAL CLOSING

* Cut-off dates - online changes for issues can be made until the date shown

** Mailing dates - allow 5 to 10 business days for delivery

January/February

March/April

May/June

July/August

September/October

November/December

EDITION

CUT-OFF DATE*

MAILING DATE**

February 2

April 1

May 28

July 18

September 9

November 3

February 24

April 29

June 14

August 3

September 28

November 23

500 - 999

1,000 - 1,999

2,000 - 4,999

5,000 - 9,999

- $3.99

- $3.49

- $2.99

- $2.49

Printed & Mailed

TIP! The Print Measurement Bureau measures Readers per Copy (RPC) and Reading Occasions (RO).Magazines average 3.8 (RPC) and 2 (RO).

 

3.8 (RPC) x 2 (RO) x 6 issues a year = 45 (touches) or Reader Impressions per subscription per year.

45 Touches cost per Touch $0.53

 

Contact Us

MagBrand  The evolution of marketing  A division of Homes & Cottages

Account Manager

Steven Griffin Ext. 240

888 830 6696

steven@homesandcottages.com

 

FTP Site

For uploading art files

ftp.homesandcottages.com

User ID: uploads@homesandcottages.com

Password: media123

 

Head Office

Homes & Cottages magazine

1001 Petrolia Road,

Toronto, ON M3J 2X7

T. 905 567 1440

F. 905 567 1442